Privacy Policy

1. Who we are

Nava45 (“Nava45”, “we”, “us”, “our”) is a marketing and growth agency based in Toronto, Ontario, Canada. We help businesses grow through paid advertising, content and marketing systems.

This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. It applies to our website at nava45.com (including its subdomains), to our ads on platforms such as Facebook, Instagram and Google, and to the emails, forms and calls you have with us.

Our Privacy Officer is Abhi Chand. You can reach us at privacy@abhichand.com with any question about this policy or your information.

2. Information we collect

Information you give us

• Forms and applications: your name, email, phone number, company, website, role, budget, goals and anything else you choose to tell us.
• Lead forms in our ads: if you fill in a form inside a Facebook, Instagram or Google ad, the platform passes us the details you submitted.
• Booking a call: your name, email, time zone and any answers you give when you book.
• Emails and messages: whatever you send us.
• Calls and meetings: we may record and transcribe video calls so we can take accurate notes and follow up properly. We tell you at the start of the call, and you can ask us not to record.

Information collected automatically

When you visit our website or interact with our ads, we and our advertising and analytics partners may collect information such as your IP address, browser and device type, pages viewed, links clicked, the ad or website that referred you, and the date and time of your visit. This is done with cookies, pixels and similar technologies (see section 4).

Information from other sources

• Advertising platforms: Meta and Google send us reports about how our ads perform. These are mostly aggregated and do not identify you, apart from lead form submissions.
• Public and business sources: to find businesses that may benefit from our services, we collect professional contact details (such as name, job title, company, business email and public profile links) from company websites, professional networks such as LinkedIn, business directories and B2B data providers.
• Referrals: someone may introduce you to us and share your contact details.

We do not intentionally collect sensitive information (such as health, financial account or government ID details) through our website or ads, and we ask that you do not send it to us.

3. How we use your information

• To respond to your enquiry, review your application and schedule and hold calls.
• To provide our services to clients and manage the client relationship, including billing.
• To send you information about our services, where the law allows (see section 5).
• To run, measure and improve our advertising, including showing our ads to people who have visited our website and to people similar to them.
• To understand how our website is used and make it better.
• To keep our website, systems and accounts secure and to prevent fraud and spam.
• To meet our legal, tax and accounting obligations and to protect our legal rights.

We use your information only for these purposes, or for a purpose you would reasonably expect, or with your consent. Where European or UK law applies, we rely on your consent, on the steps needed to enter into or perform a contract with you, on our legitimate interest in running and promoting our business, or on a legal obligation.

4. Advertising, cookies and tracking

We advertise mainly on Meta (Facebook and Instagram) and Google (Search, YouTube and the Google Display Network). To measure and improve those ads, our website may use the tools below. They place or read cookies and similar technologies on your browser, and they share information about your visit with the platform that provides them.

Custom audiences and customer lists

We may upload contact details we already hold (such as the email address or phone number of someone who has enquired with us) to Meta Custom Audiences or Google Customer Match. These details are hashed (turned into a scrambled code) before or on upload, are used only to match people who already have accounts on those platforms, and are then deleted by the platform. We use this to show relevant ads, to avoid showing ads to existing clients, and to find similar audiences. You can ask us to remove you from these lists at any time.

Your options

• Use the platform links in the table above.
• Block or delete cookies in your browser settings. Some parts of the site may not work as well.
• Opt out of interest-based ads from participating companies through YourAdChoices.ca (Canada), the DAA (US) or Your Online Choices (EU and UK).
• Where the law requires your consent before non-essential cookies are used (for example in the EU and UK), we will ask for it first, and you can change your mind at any time.

5. Emails and business outreach

We send commercial emails and messages only where Canada’s Anti-Spam Legislation (CASL) and other applicable laws allow. That means you have given us consent, or we have an existing business relationship, or your business contact details are publicly published without a statement that you do not want unsolicited messages and our message is relevant to your role.

Every marketing email we send identifies Nava45, gives a way to contact us and includes a way to unsubscribe. We process unsubscribe requests promptly and within 10 business days. You can also email privacy@abhichand.com at any time to stop all outreach.

6. Who we share information with

We do not sell your personal information for money. We share it only as follows:

• Service providers who help us run our business, such as website hosting, form and scheduling tools, email and productivity software, our CRM, call recording and transcription, analytics, and AI tools that help us draft, summarise and analyse information. They may use your information only to provide their service to us.
• Advertising platforms such as Meta and Google, as described in section 4.
• Professional advisers such as accountants and lawyers, under a duty of confidentiality.
• Legal reasons: where required by law, court order or a government authority, or to protect our rights, safety or property.
• Business changes: if Nava45 is merged, sold or restructured, information may transfer to the new owner, who must continue to protect it as described here.

Some US state laws treat sharing data with ad platforms for cross-site advertising as a “sale” or “sharing”. If you would like to opt out of this, email privacy@abhichand.com and use the options in section 4.

7. Data we handle for our clients

When we run advertising or marketing for a client, we may handle personal information that belongs to that client, such as their customer lists, ad leads or CRM records. In that case we act on the client’s behalf and follow their instructions, and the client’s own privacy policy applies. If you are a customer of one of our clients, please contact that business directly about your information. We will help them respond to your request.

8. Where your information is stored

We are based in Canada, but many of the tools we use store data in the United States and other countries. When your information is stored or processed outside your home country, it is protected by our agreements with our providers, but it may be accessible to courts, law enforcement and national security authorities in those countries under their laws.

9. How long we keep it

We keep personal information only as long as we need it for the purposes in this policy. For clients, that includes the time needed to meet tax and accounting rules (in Canada, generally six years). Prospect and outreach records are deleted or anonymised once they are no longer useful, or sooner if you ask. Information held by ad platforms is also subject to their own retention rules.

10. How we protect it

We use reasonable safeguards to protect your information, including limiting access to the people who need it and using trusted providers that encrypt data in transit. No system is perfectly secure, so we cannot guarantee absolute security. If a breach creates a real risk of significant harm to you, we will notify you and the relevant regulator as the law requires.

11. Your rights and choices

Depending on where you live, you may have the right to:

• ask what personal information we hold about you and get a copy;
• ask us to correct information that is wrong or incomplete;
• ask us to delete your information;
• withdraw your consent, for example to marketing emails or ad tracking;
• object to or limit how we use your information, including for targeted advertising; and
• complain to a privacy regulator.

To make a request, email privacy@abhichand.com. We may need to confirm your identity first. We will respond within 30 days, and we will not treat you differently for exercising your rights.

If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada, the Commission d’accès à l’information du Québec if you live in Quebec, or your local data protection authority if you live in the EU or UK.

12. Children

Our website and services are for businesses and are not directed at anyone under 16. We do not knowingly collect personal information from children. If you believe a child has given us their information, contact us and we will delete it.

13. Links to other websites

Our website links to other sites and tools (such as our application form and booking provider) that have their own privacy policies. We are not responsible for how they handle your information, so please read their policies.

14. Changes to this policy

We may update this policy as our business, tools or the law change. We will post the new version on this page and change the effective date at the top. If we make a significant change, we will take reasonable steps to let you know.

15. Contact us

Privacy Officer: Abhi Chand
Nava45, Toronto, Ontario, Canada
Email: privacy@abhichand.com